Recently, e-communications leader WhatCounts teamed up with Scraster on a video to present new improvements to their platform’s user interface. While the video isn’t exactly “public domain” yet, I thought I’d say a few words about Scraster’s newest client and how well our process worked out.

WhatCounts CEO & Co-Founder David Geller initially got in touch with Scraster via the Inquire page of the website to briefly explain the needs of WhatCounts. Their e-marketing platform had undergone some major functionality improvements and they wanted their users to see them in action. The video had to shine. The turn-around time was very tight, as the version release was just about a week away.

To speed things along, Simon at WhatCounts jammed out a cursory script and went so far as to create a 13-minute rough-cut screencast using Camtasia Studio 5. Having such a strong foundation was helpful to Scraster, and it cut the client’s cost dramatically. In only a few days, Scraster turned around a polished, enhanced screencast, packing in WhatCounts‘ message in less than half the time of their original script.

David Geller: “I think it’s exceptional. Very worthwhile in terms of informational value to the customer. I’m very impressed.”

The experience of working with WhatCounts on their first scrast made me realize that the availability of screencasting software in most workplaces nowadays doesn’t necessarily pose a threat to the business of professional screencasters like Scraster. Juxtaposed, it’s a boon! When people with other, more important responsibilities realize how challenging and time consuming creating a presentable screencast can be, they turn to professional screencasters like Scraster. And we’re happy to help!

Scraster is currently working on a new and much-needed promotional video for the homepage of Scraster.com to explain our services in video (and not text). Only makes sense, right? It will be entitled “Scraster Professional Screencasting: a 3-minute Introduction” and will be Scraster’s first foray into HD screencasting. It’s going to look sharp and we’re looking forward to posting it asap.