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An enhanced screencast for WhatCounts

Wednesday, December 10th, 2008

Recently, e-communications leader WhatCounts teamed up with Scraster on a video to present new improvements to their platform’s user interface. While the video isn’t exactly “public domain” yet, I thought I’d say a few words about Scraster’s newest client and how well our process worked out.

WhatCounts CEO & Co-Founder David Geller initially got in touch with Scraster via the Inquire page of the website to briefly explain the needs of WhatCounts. Their e-marketing platform had undergone some major functionality improvements and they wanted their users to see them in action. The video had to shine. The turn-around time was very tight, as the version release was just about a week away.

To speed things along, Simon at WhatCounts jammed out a cursory script and went so far as to create a 13-minute rough-cut screencast using Camtasia Studio 5. Having such a strong foundation was helpful to Scraster, and it cut the client’s cost dramatically. In only a few days, Scraster turned around a polished, enhanced screencast, packing in WhatCounts‘ message in less than half the time of their original script.

David Geller: “I think it’s exceptional. Very worthwhile in terms of informational value to the customer. I’m very impressed.”

The experience of working with WhatCounts on their first scrast made me realize that the availability of screencasting software in most workplaces nowadays doesn’t necessarily pose a threat to the business of professional screencasters like Scraster. Juxtaposed, it’s a boon! When people with other, more important responsibilities realize how challenging and time consuming creating a presentable screencast can be, they turn to professional screencasters like Scraster. And we’re happy to help!

Scraster is currently working on a new and much-needed promotional video for the homepage of Scraster.com to explain our services in video (and not text). Only makes sense, right? It will be entitled “Scraster Professional Screencasting: a 3-minute Introduction” and will be Scraster’s first foray into HD screencasting. It’s going to look sharp and we’re looking forward to posting it asap.

Tags: enhanced screencast, Professional Screencaster, professional video tutorial, scrast, scraster, scraster professional screencasting, scraster.com, screencast, Screenflow, screenflow.com, WhatCounts
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The Value of a Professional Screencaster

Monday, November 10th, 2008

Each screencast Scraster Professional Screencasting produces strives to be an answer to the question, “What’s the difference between a screencast and a professional screencast?”. The time and care that goes into each of our videos continues to set Scraster apart from run-of-the-mill screencasts and demonstration videos.

Scraster’s not going to tell you that you can’t produce your own screencast. Many of the same tools available to us are available to you. Some of them are free. The difference is that, at Scraster, we are experts of those tools, as well as all other aspects of creating the best video possible. While you can create a passable experience for your viewers, we use years of experience and an over-sized toolbox of graphic design and video softwares to create an optimally effective viewer experience.

The difference between “passable” and “optimally effective” can be summarized in this little Scraster chart:

amateur screencast

slow, real-time page loading hinders pace of video
slim likelihood of viewers sharing their experience
poor audio often recorded with computer’s built-in mics
ineffective or undirected script writing
output looks like it’s been through a world of hurt
end product is raw output of screencapture sofware
you have better things to do

Scraster screencast

post production editing eliminates page loading
strong potential for your video to be shared virally
professionally edited audio recorded with pro equipment
scripts written by experts in instructional design
Scraster understands how to get the best possible picture
finished file a collage of over ten graphic design programs
Scraster does screencasts

Don’t let your viewers yawn, squint or give up and wander to the water cooler. Demand their attention with a Scraster professional screencast. Contact us today for a free consultation.

Tags: Professional Screencaster, scraster, scraster professional screencasting, scraster.com, Screenflow, screenflow.com
Posted in Scraster Professional Screencasting | No Comments »

StickyStreet screencast by Scraster Professional Screencasting

Monday, October 27th, 2008

Scraster’s newest client is StickyStreet. StickyStreet.com brings customer loyalty and gift card programs to the internet with a straightforward model and an easily navigable user interface. To introduce their service in the most effective way possible, StickyStreet chose the medium of screencasting. So far, Scraster has produced an introductory video that will be used on the site’s homepage.

StickyStreet will be using the Vimeo video sharing platform to deliver their video content and will work with Scraster to create a series of informative screencasts (called StickyStreet TV) that will demonstrate their robust feature set. We’ll update you with a link to their channel when the time comes. For now, have a look at this embedded Vimeo video.