Dreamforce 2009, the Cloud Computing Event of the Year, is taking place November 17 throught the 20th at the Moscone Center in San Francisco. If you’re attending, you know what an important opportunity this is. If you’re a vendor, it’s even more important.

At salesforce.com’s seventh annual user and developer conference, 12,000 customers, partners, and employees will be in attendence for four days with a similar goal in mind: maximizing an investment in salesforce.com and learning from the best how to use the cloud to stay ahead of the competition.

Scraster Professional Screencasting produces high-quality screencast video tutorials and software demos and has experience producing videos specifically for salesforce.com AppExchange applications. Our screencast videos, which can live on the client’s own homepage or as an embed on the AppExchange page, are the most effective way to show off the capabilities and value of a software. A Scraster video is also ideal for presentation scenarios, such as meetings or loop-play from a conference booth. Like Dreamforce 2009!

If you’re a vendor who has something to share with the Dreamforce community and you don’t have a screencast to demonstrate your product or service, you have a problem. Fortunately, Scraster Professional Screencasting has the solution. There’s not a lot of time left, so contact us today to learn how the highly-effective medium of screencast video can capture customers’ attention in what is sure to be a fight for eyeballs at Dreamforce 2009.

Scraster Professional Screencasting’s latest screencast introduces another bright new cloud-based software firm called Valgen. Valgen is a business intelligence (BI) company headed by a really sharp guy named Parth Srinivasa. Parth tasked Scraster with creating a professional screencast that would distill his complex predictive analytics product into an engaging few minutes of casually narrated video. The subject matter of the Valgen Productivity Suite was at first intimidating, but through Scraster’s collaborative script writing process, our team was able to work with Parth to hone in on the most important aspects of the platform.

Scraster was on a tight deadline to deliver the video in time to be entered into the Force.com Forty Innovation Showcase, a software challenge put on by CRM giant salesforce.com. We’ll find out next week whether Scraster has helped Valgen move a step closer to getting a coveted seat among 39 other leading SaaS app developers. Because this video has the potential to be viewed by a group that Scraster considers its target clientele, we were happy to agree on a lower price for the client in exchange for an extended credit at the video’s end. This kind of branding is something we’ve been doing more and more of with the understanding that 1) times are tight for our clients and 2) creating public awareness of the Scraster brand is as good as gold to us.

A few words about the production of the Valgen screencast. We reverted from Camtasia for Mac back to ScreenFlow for this one simply for reason of ScreenFlow’s kind of cursor effects not being available in Camtasia for Mac yet. Mouse callouts were important to the us and the client, and because we were on deadline, we didn’t want to deal with the Mouseposé mouse highlighting work-around. The sharp motion graphics of this screencast were created by Scraster’s newest team member, Dale Nabeta. We look forward to seeing more of Dale’s work in upcoming videos and are glad to have him on board.

If you are the developer of a salesforce.com app or have an online product or service that could benefit from a professional screencast like Valgen’s, please visit Scraster’s Get a Free Quote page today. You can also email us at info@scraster.com.

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The following QuestionPro screencast is the latest to come off the Scraster Professional Screencasting production line. The video explains the process of integrating a user’s QuestionPro on AppExchange account with the popular salesforce.com CRM and the powerful value of that pairing. If you don’t completely understand the content, that’s understandable, but hopefully you’ll appreciate the craftsmanship of Scraster’s production.

Does your organization have a complex online process to explain? The instructional design experts at Scraster would be happy to offer you a free consultation regarding how your message can be effectively presented with an affordable and professional screencast.

For more information, click to the Scraster website or contact us.