Teambox is an interesting new project management tool that bridges the gap between real-time social media like Twitter and web-based project management solutions like Basecamp. Pablo Villalba, the creator of Teambox, found Scraster online a few days after a major write-up on the popular blog ReadWriteWeb. Too bad that Scraster’s video couldn’t have been live before that major press, but not to worry–Teambox will be getting its share of press very soon. In fact, just this morning, Teambox was featured on TechCrunch.

Teambox’s objective in creating a screencast was to minimize bounces and grab visitor’s attention for a viewing experience that would lead to conversions. Teambox came to the right place, because site retention is what Scraster screencasts are all about.

We’re happy to be associated with Teambox, who we consider to be a client with enormous potential. We’re also very glad that Teambox was 100% psyched about their delivered video from the moment they saw it. Since the ESL office of Teambox is in Spain, Teambox relied heavily on Scraster’s expert script writing to guide the process. We gleaned a cursory understanding of the app during a Skype screenshared walkthrough by the client, and within a couple of days, we were engrossed in the elaborate script.

Because of the collaborative nature of Teambox, the screencast script required not just a single user case, as is the norm, but a demonstrative scenario of an entire team of users. We decided that a small freelance web team would be a realistic way to communicate Teambox’s value and set a Project Manager named Frank at the video’s focal point. Frank and his team guide the user through a few multi-user scenarios to demonstrate Teambox’s major selling points. (One very fun part of creating a full-blown scenario like this? Hiding the Easter eggs.)

While the elaborate Teambox script and site set-up involved a lot of time and work, the effort wasn’t entirely on our end; the Teambox team made an invaluable contribution by being constantly on call to answer questions and to clear things out of the system when Scraster needed “a second take”. The results speak for themselves. Teambox was so pleased with their video that they blogged about their Scraster experience.

Like most of Scraster’s professional screencasts, the Teambox video was created in ScreenFlow with a handful of other tools. Thanks to Javier Saldeña, a Bay-Area based graphic artist, for his help bringing the Teambox logo to life in the AfterEffects bumpers.

If your organization has an online product or service that could benefit from a professional screencast like the one Scraster Professional Screencasting produced for Teambox, please be in touch. You can get the ball rolling with a free quote. You can also email us at info@scraster.com or find us on Twitter.

We’d love to spread the word about Teambox, so please consider tweeting the following 128 characters:

Got 4:20? Check out the @scraster screencast for Teambox, a cool new Twitter-ish project management tool: http://bit.ly/9NuzYO

Thanks for reading. More soon.