Most of the inquiries coming to Scraster’s inbox these days are for iPhone and mobile screencasts. The demand for mobile app demonstrations is as limitless as that industry’s growth, so it’s a good time to be in Scraster’s position–we have the resources and the skill to be producing some of the best mobile app screencasts online. As our vids circulate and catch eyeballs, developers are lining up to get their own.

Scraster’s latest iPhone app screencast was produced for VoiceMark, the flagship app of a sharp software firm called GeoGrafffiti. Voice Mark by GeoGraffiti is an iPhone app used to record voice messages about a specific locations. Voice Marks are geotagged to a point of interest and made available for the public to hear via any telephone. The script reads, “With an iPhone3G, it’s easy to Voice Mark the world and create audio geotags with your opinions and advice… or search and listen to Voice Marks already created in your specific area of interest”. You can download the app (it’s free!) at geograffiti.com.

Scraster had fun producing this cool iphone screencast to introduce VoiceMark. We were given the liberty of adding some personal touches, like including the VoiceMark of a friend for the audio demonstration portion of the video. We also got to throw in a plug for Yoshi’s, our favorite Oakland jazz club, and use some of our other favorite spots around town for the VoiceMarks we created to demonstrate the app.

One of the bigger challenges of producing professional screencasts is keeping the viewer visually engaged when there are lulls in screen action, for which we have a few strategies. The first is utilizing zooms, which give the video a sense of screen action where there is none. Highlighting screen areas also works in this way. Animation can sustain the video between sections of screen capture, but animation is very time consuming and is most often cost prohibitive for the client.

Another effective method of spicing up video lulls in screencasts is to use the font of the client’s brand to create eye-popping text overlays to spice things up. The enhanced text seen in the VoiceMark video, which was all created in Photoshop using GeoGraffiti’s style guidelines, really pops and adds a lot to the video. The animated transitions of the text makes it all the more effective.

VoiceMark CEO Chad Cook came to Scraster with a great looking app and brand identity, and Scraster took the ball and ran with it to create something that Chad hadn’t imagined. We were happy to receive the following testimonial from Chad:

“The results Scraster delivered exceeded expectations with original ideas and solutions, all within budget and deadlines. They are experts in the field of screencast demonstration”

If your organization has an iPhone app or an online product or service that could benefit from a professional screencast like the one we created for VoiceMark, via email or on Twitter. Wanna share the VoiceMark video with your networks? Here’s some tweetage (92 characters) for your convenience:

Here’s a nice looking iPhone app screencast demo produced by @scraster: http://bit.ly/8lqcSn

Thanks for reading. More real soon!