Scraster Professional Screencasting’s latest screencast introduces another bright new cloud-based software firm called Valgen. Valgen is a business intelligence (BI) company headed by a really sharp guy named Parth Srinivasa. Parth tasked Scraster with creating a professional screencast that would distill his complex predictive analytics product into an engaging few minutes of casually narrated video. The subject matter of the Valgen Productivity Suite was at first intimidating, but through Scraster’s collaborative script writing process, our team was able to work with Parth to hone in on the most important aspects of the platform.

Scraster was on a tight deadline to deliver the video in time to be entered into the Force.com Forty Innovation Showcase, a software challenge put on by CRM giant salesforce.com. We’ll find out next week whether Scraster has helped Valgen move a step closer to getting a coveted seat among 39 other leading SaaS app developers. Because this video has the potential to be viewed by a group that Scraster considers its target clientele, we were happy to agree on a lower price for the client in exchange for an extended credit at the video’s end. This kind of branding is something we’ve been doing more and more of with the understanding that 1) times are tight for our clients and 2) creating public awareness of the Scraster brand is as good as gold to us.

A few words about the production of the Valgen screencast. We reverted from Camtasia for Mac back to ScreenFlow for this one simply for reason of ScreenFlow’s kind of cursor effects not being available in Camtasia for Mac yet. Mouse callouts were important to the us and the client, and because we were on deadline, we didn’t want to deal with the Mouseposé mouse highlighting work-around. The sharp motion graphics of this screencast were created by Scraster’s newest team member, Dale Nabeta. We look forward to seeing more of Dale’s work in upcoming videos and are glad to have him on board.

If you are the developer of a salesforce.com app or have an online product or service that could benefit from a professional screencast like Valgen’s, please visit Scraster’s Get a Free Quote page today. You can also email us at info@scraster.com.

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