Scraster Professional Screencasting recently produced a screencast for World Politics Review, a premium provider of information and analysis on international affairs found online at worldpoliticsreview.com. The general manager at WPR approached Scraster with a familiar problem among paid-content websites: “We have all this great content behind our homepage, but we’re afraid people don’t know it’s there”. It was the objective of WPR to create a site tour that would show off the site, inside and out. WPR wrote most of the screencast script, and Scraster took control from there. The end result is an engaging screencast that servers two main purposes. First, the video is a introduction of WPR to new visitors who are unfamiliar with how to navigate the content-rich free side of the site. As well as giving unsubscribed visitors a cursory tour of the free content, the later part of the WPR screencast invites free users to consider the many benefits of WPR’s premium subscription service, which include a wealth of additional reports, downloads, and other exclusive content.
If you manage subscription-based website or have a premium online product or service that could benefit from a professional screencast like WPR’s, please visit Scraster’s Get a Free Quote page today. You can also email us at info@scraster.com.
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Scraster Professional Screencasting’s latest screencast introduces another bright new cloud-based software firm called Valgen. Valgen is a business intelligence (BI) company headed by a really sharp guy named Parth Srinivasa. Parth tasked Scraster with creating a professional screencast that would distill his complex predictive analytics product into an engaging few minutes of casually narrated video. The subject matter of the Valgen Productivity Suite was at first intimidating, but through Scraster’s collaborative script writing process, our team was able to work with Parth to hone in on the most important aspects of the platform.
Scraster was on a tight deadline to deliver the video in time to be entered into the Force.com Forty Innovation Showcase, a software challenge put on by CRM giant salesforce.com. We’ll find out next week whether Scraster has helped Valgen move a step closer to getting a coveted seat among 39 other leading SaaS app developers. Because this video has the potential to be viewed by a group that Scraster considers its target clientele, we were happy to agree on a lower price for the client in exchange for an extended credit at the video’s end. This kind of branding is something we’ve been doing more and more of with the understanding that 1) times are tight for our clients and 2) creating public awareness of the Scraster brand is as good as gold to us.
A few words about the production of the Valgen screencast. We reverted from Camtasia for Mac back to ScreenFlow for this one simply for reason of ScreenFlow’s kind of cursor effects not being available in Camtasia for Mac yet. Mouse callouts were important to the us and the client, and because we were on deadline, we didn’t want to deal with the Mouseposé mouse highlighting work-around. The sharp motion graphics of this screencast were created by Scraster’s newest team member, Dale Nabeta. We look forward to seeing more of Dale’s work in upcoming videos and are glad to have him on board.
If you are the developer of a salesforce.com app or have an online product or service that could benefit from a professional screencast like Valgen’s, please visit Scraster’s Get a Free Quote page today. You can also email us at info@scraster.com.
Thanks for sharing this Valgen video with others. Here’s some short text handy for tweets: >> Check out the new screencast from @scraster at http://scraster.com/valgen <<
Scraster Professional Screencasting is happy to add the Nambu Network to our roster of happy clients. The Nambu Network is a technology group developing some great software and services concentrating primarily in social media. Their newest service, called tr.im, is a tool for shortening URLS (for Twitter and elsewhere). With an account at tr.im, the user can log in and track their links via a rich set of analytics.
Scraster Professional Screencasting is happy to help the Nambu Network get the word out about tr.im with this overview video, which will live on the tr.im homepage. We’re also looking forward to producing a few more videos for the company’s signature app called Nambu, which is in our opinion the best Twitter client available for Mac. Nambu has changed the way Scraster uses Twitter.
If your organization has an online product or service that could benefit from a professional screencast, we invite you to get a free quote from Scraster Professional Screencasting today at scraster.com/quote. You can also email us at info@scraster.com.
It’s been a quiet month or so at the scraster.com blog, but we’ve been keeping busy. Our office has again moved and is now settled in yet another time zone. Our professional screencast work for clients continues and, perhaps most importantly, Scraster has just rolled out the first major update to our website since we began. Having been impressed with the viability of WordPress as a website content management system, Scraster team leader John Basile coded and designed the new Scraster.com website based on the popular K2 WordPress theme.
You may have noticed that Scraster.com v2.0 employs a Lightbox video player. While the Lightbox player was not easy to configure for WordPress and our chosen video hosting site, we are really happy with the end result. Scraster Professional Screencasting now strongly recommends the use of Lightbox 2 or similar technology to all our clients, as it’s a great way to share large videos (especially HD videos) without having a video player taking up valuable webpage real estate.
What do you think of the new site? Is there anything we’ve overlooked or could be doing better? Let us know by commenting below or by emailing info@scraster.com. If you’re interested in talking to Scraster about the creation of a professional screencast for your organization, please be in touch by using the Get a free quote form. Thanks for visiting. More soon!
The following QuestionPro screencast is the latest to come off the Scraster Professional Screencasting production line. The video explains the process of integrating a user’s QuestionPro on AppExchange account with the popular salesforce.com CRM and the powerful value of that pairing. If you don’t completely understand the content, that’s understandable, but hopefully you’ll appreciate the craftsmanship of Scraster’s production.
Does your organization have a complex online process to explain? The instructional design experts at Scraster would be happy to offer you a free consultation regarding how your message can be effectively presented with an affordable and professional screencast.
It’s been a quiet month or so at the 
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